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Printing Knowledge Center

Text image comparing serif and sans serif fonts on a blue background with white letters.

Serif vs Sans Serif Fonts: Which to use for a Print Project?

Fonts not only affect the appearance and readability of your printed pieces, they also strongly influence how your message will be perceived by your audience.

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Side-by-side comparison of a dog photo in raster format and vector format

Raster vs Vector Images: The Key Differences Explained

Not sure when to use Raster vs Vector? Learn what sets these two image formats apart and the advantages and limitations of each.

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Book pages bound with a white Wire-O spine

Custom Book Printing: What is Wire-O Binding?

Wire-O Binding is a very popular binding style. It uses a pre-formed spine element that is made of rigid metal wire. Discover all the Features and Benefits…

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Halftone dot patterns of cyan, magenta, yellow, and black on a white background.

Commercial Printing: What does “Halftone” mean?

The Halftone technique is the foundation of commercial printing. Halftones are patterns of ink dots that allow a printing press to simulate full-tone imagery.

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Venn diagrams showing CMYK and RGB color model overlaps with cyan, magenta, yellow, black and red, green, blue sections.

The Difference between CMYK and RGB Color Models

RGB is an additive color model used to create media intended for digital display. CMYK is a subtractive color model used to create content that will be printed.

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Print advertisement for a gold pocket watch displayed on white background with a black marble backdrop

White Space: The Importance of White Space in Graphic Design

Here are the reasons why the thoughtful use of White Space helps create an appealing and effective artwork layout.

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