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Printing Terminology Blog Articles
Commercial Printing: What does “Halftone” mean?
The Halftone technique is the foundation of commercial printing. Halftones are patterns of ink dots that allow a printing press to simulate full-tone imagery.
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The Difference between CMYK and RGB Color Models
RGB is an additive color model used to create media intended for digital display. CMYK is a subtractive color model used to create content that will be printed.
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White Space: The Importance of White Space in Graphic Design
Here are the reasons why the thoughtful use of White Space helps create an appealing and effective artwork layout.
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Printing Terminology: What are Crop Marks?
Crop Marks are thin lines added to an artwork layout so the printer's production crew will know where to trim the paper after the printing is complete.
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Printing Terminology: What is a Printer’s House Sheet?
A House Sheet refers to any of the various papers a printing company regularly keeps in inventory. House Sheets offer a reliable and economical paper option.
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Printing Ink: What does “Heavy Coverage” mean?
Heavy Coverage refers to an ink application that covers a significant portion of the paper. It can also refer to a dense saturation of ink, whether applied as a flood coat or to specific areas.
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