What is Print Collateral?
![A stack of printed brochures exiting the folding machine](https://transform.octanecdn.com/crop/900x633/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_212916643.png)
What does "Print Collateral" mean?
Print Collateral is a blanket term that refers to any or all
of the various printed materials an organization might use to build brand
awareness, promote their products and services, and/or assist with their sales efforts.
Print collateral can take many forms, with brochures, flyers, postcards, and catalogs
being some of the more common examples.
Unlike digital marketing collateral, such as social media
posts and banner ads, print collateral provides a physical representation of a
company's brand and offerings. Because print collateral exists in a physical form,
it can be held in one's hands and interacted with. As such, it creates a more
lasting impression than a digital message that merely appears as pixels on a
screen.
![Two printed brochures - one opened flat and one folded](https://transform.octanecdn.com/cdn/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_883760343.png)
Print Collateral: a time-tested Marketing Tool
Print collateral plays an important role in the marketing
strategies of many businesses. This is because printed Marketing Collateral offers
a proven and dependable way for a business or organization to engage with its
intended audience. It provides the perfect vehicle to build awareness, nurture relationships,
and generate leads through the use of informative and persuasive content.
As mentioned, printed marketing collateral can take many forms, each with its own special purpose. For example, Catalogs provide in-depth information about a company and its products. Posters attract attention in high-traffic areas with bold but concise messages. Direct Mail Postcards deliver promotional offers right to the doorsteps of consumers.
Each piece of marketing
collateral is uniquely designed to stimulate consumer engagement and lead to the
all-important next step - making a sale.
Print Collateral: a necessary part of the Selling Process
Once the marketing collateral has captured a potential sales
opportunity, the use of printed Sales Collateral takes center stage. Sales
collateral refers to the materials the sales team will use to assist with the selling
process and facilitate the closing of deals. Just like marketing collateral,
printed sales collateral can take many forms.
For example, a well-designed Business Card projects an air
of professionalism and displays multiple methods of contact for the salesperson.
A high-quality Presentation Folder provides prospects with an impressive and
convenient way to store brochures, proposals, and other pertinent documents. Sell Sheets enhance a sales pitch by displaying product beauty shots, informative
diagrams, case studies, technical data, and other details that reinforce the sales effort.
![A salesman showing a brochure to a client](https://transform.octanecdn.com/cdn/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_871830015.png)
Whether used for marketing or sales support, effective print collateral requires a thoughtful design, a compelling offer, and a clear call to action.
Also, the color scheme, typography style, and imagery play a crucial
role in creating visually appealing materials that closely align with the
brand's identity and objectives.
Color Vision can assist with all your Print Collateral needs!
If you are looking for custom-printed pieces to assist
with your sales and marketing efforts, be sure to get in touch with Color
Vision Printing. We can help with just about any type of print collateral you may need,
such as…
- Brochures, Flyers, Posters, and Catalogs
- Price Lists and Product Data Sheets
- Door Hangers, Table Tents, and Rack Cards
- Postcards, Mailers, and Newsletters
- Flip Books (Table Top Presentation Books)
- Presentation Folders and Sell Sheets
- Business Cards, Thank You Cards, and Letterhead
- Branded Giveaways such as Calendars, Notepads, or Bookmarks
Over the past four decades, Color Vision has developed a strong
reputation in the printing industry by offering quality printing at affordable
prices. Because we offer both offset and digital printing services, we can
assist with short, medium, and long run projects.
If you have an upcoming print project and would like a
quote, just fill out our easy Quote Request form to send us your
specifications. Or, if you prefer to discuss your project by phone, we can be
reached at 800-543-6299.
As always, we look forward to assisting with
your next print project!
Related Articles
![A male hand separating a large stack of paper sheets](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_648604842.png)
Printing Terminology: What is a Substrate?
Read This Article
![The gutter area of a book](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_768925941.png)
What is the Gutter of a Book?
Read This Article
![A man, a woman, and a child looking at a printed brochure](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_413330749.png)
The Difference between a Brochure and a Pamphlet
Read This Article
![Sheet-Fed Printing Press vs Roll-Fed Printing Press](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_637188568.png)
Printing Terminology: Sheet Fed Press vs Web Press
Read This Article
![A stack of printed brochures exiting the folding machine](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_139312952.png)
What is Print Collateral?
Read This Article
![Registration Mark used in CMYK Printing](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_476337562.png)
Printing Registration: A Key Factor in High-Quality Printing
Read This Article
![A male graphic designer using computer software to lay out artwork](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_928833269.png)
Printing Terminology: What is “Artwork” in Printing?
Read This Article
![Man adding yellow ink to an offset printing press](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_432652245.png)
Offset Printing: What is Make Ready?
Read This Article
![Computer icon of an Abode PDF file](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_368872050.png)
What are PDF files? Why do Printing Companies prefer them?
Read This Article
![Indicia imprint on a white direct mail piece, shown against a blue background](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_627359765.png)
Direct Mail Marketing: What are Postal Indicia?
Read This Article
![Silhouette of a graphic artist creating an artwork file](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_116158007.png)
What is a Print Ready File?
Read This Article
![A booklet with a gloss cover and pages](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_136055565.png)
Aqueous Coating vs UV Coating: Understanding the Differences
Read This Article
![A colorful flower bouquet seen behind examples of high and low opacity paper stocks](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_128866247.png)
What is the meaning of “Opacity” in regard to Paper?
Read This Article
![Three repair order forms with sequential ID numbers printed in red](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_340244157.png)
Printing Terminology: What is Sequential Numbering?
Read This Article
![A book's pages bound with a white Wire-O spine](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_905816922.png)
Custom Book Printing: What is Wire-O Binding?
Read This Article
![Two race horses running side by side on the track](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_520768121.png)
Printing Terminology: What is Grayscale?
Read This Article
![A thickness gauge measuring the combined caliper of two sheets of paper](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_820703628.png)
Paper Specifications: What does Caliper mean?
Read This Article
![Name tag that says Hello my name is Rich Black](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_653035354.png)
Printing Terminology: What is Rich Black?
Read This Article
![An ISBN number and barcode printed on a blue and red background](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_988097505.png)
Self-Published Books: What is an ISBN number? Do I need one?
Read This Article
![Stacks of large paper sheets lying on a blue surface](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_916885862.png)
Paper Weights explained: The meaning of Paper Basis Weight
Read This Article
![A circular emblem embossed into textured paper](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_747370773.png)
Printing Terminology: What is Blind Embossing?
Read This Article
![A variety of Saddle Stitched books arranged on a table](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_599729622.png)
What is Saddle Stitch Binding?
Read This Article
![A person reading a Perfect Bound book about food](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_829714912.png)
Custom Book Printing: What is Perfect Binding?
Read This Article
![Organic food store logo printed as a reverse in green ink on white substrate](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_925554476.png)
What is Reverse Printing?
Read This Article
![A piece of notebook paper stating K is for Key in CMYK Printing](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_647824352.png)
Why is the color Black designated by the letter "K" in CMYK?
Read This Article
![A person wearing yellow rubber boots standing in water](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_832907646.png)
Printing and Finishing: What is a Flood Coat?
Read This Article
![An open magazine with a Crossover Image of a fisherman spanning both pages](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_588745725.png)
Book Printing: What are Crossover Images?
Read This Article
![Graphic Designer working with native artwork fIles](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_179896128.png)
Graphic Design and Printing: What is a Native File?
Read This Article
![A variety of softcover books aligned in a stack](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_854412213.png)
What is the Spine of a Book?
Read This Article
![A man holding a Self Cover booklet](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_239921700.png)
What is a Self Cover Booklet?
Read This Article
![An example of Gloss Spot UV on a matte substrate](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_332163792.png)
Printing Terminology: What is Spot UV?
Read This Article
![A cutting die used for paper substrates](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_193239713.png)
Printing Terminology: What is Die Cutting?
Read This Article
![A stack of Saddle-Stitched books with Gloss UV Coating on the covers](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_159135159.png)
What is UV Coating?
Read This Article
![A full-color image shown with its four color-separated files of cyan, magenta, yellow, and black](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_361620900.png)
Printing Terminology: What is Color Separation?
Read This Article
![Two hands holding a Pantone Color Guide](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_863861719.png)
What is a Pantone Color?
Read This Article
![A variety of print projects on pallets in front of an offset printing press](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_746721441.png)
What is Commercial Printing?
Read This Article
![A stack of open magazines with Aqueous Coating applied to the pages](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_677507193.png)
What is Aqueous Coating?
Read This Article
![A diagram illustrating the concept of Saddle Stitch Page Creep](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_575256683.png)
Saddle Stitch Binding: What is Creep?
Read This Article
![An example of 2-Up Printing showing two hot air balloon images](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_423138822.png)
What is 2-Up Printing, 4-Up Printing, N-Up Printing, etc.?
Read This Article
![A digital printing press used for commercial production](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_199600359.png)
What is Digital Printing?
Read This Article
![A Pantone color guide book fanned open](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_225000454.png)
What is a “Spot” Color?
Read This Article
![Four ink towers of an Offset Printing Press](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_873618680.png)
What is Offset Printing?
Read This Article
![A hard copy proof of a magazine cover](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_489495992.png)
Printing Proofs: Soft Proofs vs Hard Proofs
Read This Article
![The abbreviation DPI surrounded by CMYK ink dots](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_140449698.jpg)
Printing Terminology: What is DPI?
Read This Article
![An embossed logo that reads eco friendly](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_413061774.png)
Printing Terminology: Embossing vs Debossing
Read This Article
![A diagram showing 2-sided sheets printed with various ink colors](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_317665379.png)
What is 4/4 Printing, 4/1 Printing, and 4/0 Printing?
Read This Article
![The letters CMYK displayed in boxes of corresponding colors](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_253032275.png)
Printing Terminology: What is CMYK?
Read This Article
![An open book depicting the concept of verso and recto](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_759260051.png)
Printing Terminology: Recto and Verso
Read This Article
![A stack of white paper lying on a wooden surface](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_186032634.png)
Printing Terminology: What is Paper Grain?
Read This Article
![A commercial printing plant worker collating the sections of a book](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_677239129.png)
What does Collate mean in Printing?
Read This Article
![Hands holding a printed map](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_781240408.png)
What is Synthetic Paper?
Read This Article
![A hand holding a stack of printed sheets](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_708172761.png)
Printing Terminology: Simplex vs Duplex Printing
Read This Article
![Two beachfront scenes oriented in the same direction](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_833364553.png)
What is Head to Head Printing?
Read This Article
![Graphic Designer reviewing an Artwork File to be Printed](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_219147517.jpeg)
Printing Terminology: What does Preflighting mean?
Read This Article
![plastic comb book open](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_918121585.jpeg)
Plastic Comb Books: What does the "Comb" refer to?
Read This Article
![paper for a large sheet-fed press](https://transform.octanecdn.com/crop/300x300/https://octanecdn.com/colorvisionprintingcom/colorvisionprintingcom_620568606.jpeg)
What is C1S Paper and C2S Paper?
Read This Article